selected WORKS

Projects that shaped brands, built awareness, and created long-term value.

Explore the work
A collage of a woman in various outdoor settings. She is wearing different white and colorful dresses, with some images showing her sitting on a bench or beach, and one with her in front of a Chopard sign. The background includes water, a beach, and a street scene.

CHOPARD x Cannes

Campaign Strategy & Talent Management

A storytelling framework for Happy Hearts and #StarsInChopard that married emotion with cultural presence at the Cannes Film Festival.

view project

NANNACAY

Market Entry & Brand Visibility

Introducing a purpose-led Brazilian accessories brand to the UK and US through positioning, VIP seeding, and editorial placement — building cultural cachet and sell-through.

view project
Beyonce holding a Nannacay pom pom bag
celebrities wearing Paris-Texas shoes

PARIS TEXAS

Positioning, Cultural Strategy & Retail

From start-up to global desire: sharp positioning, curated VIP placement, and strategic retail partnerships turning attention into long-term value.

view project

LYMITED

Positioning, Launch Strategy & Editorial Authority

A new platform for collectible luxury — shaped through sharp positioning, a substantial launch campaign, and an editorial framework that built cultural presence from day one.

view project