CASE studies
Projects that shaped brands, built awareness, and created long-term value.
CHOPARD x Cannes
Campaign Strategy & Talent Management
A storytelling framework for Happy Hearts and #StarsInChopard that married emotion with cultural presence at luxury’s most visible moment.
NANNACAY
Market Entry & Brand Visibility
Introducing a purpose-led Brazilian accessories brand to the UK and US through positioning, VIP seeding, and editorial placement — building cultural cachet and sell-through.
PARIS TEXAS
Positioning, Cultural Strategy & Retail
From start-up to global desire: sharp positioning, curated VIP placement, and strategic retail partnerships turning attention into long-term value.