CHOPARD x Cannes

SCOPE | Strategy / Talent / Storytelling / Production

CHALLENGE

Reinforce joy, craftsmanship, and generosity without overpowering the festival’s natural glamour.

To support Chopard’s Happy Hearts and #StarsInChopard campaigns during the Cannes Film Festival, the team created a storytelling framework that combined emotion with cultural presence.
I led campaign concept development, influencer alignment and talent management, ensuring each collaboration reflected the brand’s values of joy, craftsmanship, and generosity.

APPROACH

Clear storytelling framework; aligned talent to bring the story to life; end-to-end collaboration management for consistency and grace.

IMPACT

Elevated global perception of Happy Hearts through emotion-led content. Strengthened cultural connection during a high-visibility window.

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