CHOPARD      

SCOPE

Campaign strategy and management, talent alignment, influencer management, on-site production leadership (as part of MG Empower team).

Lala Rudge in gala dresses wearing Chopard jewellery

Strengthening cultural presence at Cannes through aligned talent, clear storytelling and data-led content.

Cannes offers a rare mix of global visibility and cultural relevance. For Happy Hearts and #StarsInChopard, we were tasked with reinforcing Chopard’s presence at the festival through a precise blend of storytelling, talent and data-driven content.

  • Marina Ruy Barbosa wearing an emerald Chopard necklace

    Challenge

    Build strong brand association with Cannes and amplify Chopard’s red-carpet presence through talent, storytelling and performance-led content within a high-visibility, fast-moving environment.

  • Lala Rudge wearing a red dress and Chopard emerald necklace

    Approach

    Cultural Strategy

    We mapped Chopard’s objectives to the festival’s most influential moments. The strategy grounded the campaign in Cannes’ evolving visual and digital landscape, ensuring relevance and consistency.

    Influencer & Talent Strategy

    We partnered with talent whose presence naturally aligns with Chopard’s world, including Aimee Song, Belen Hostalet and Marina Ruy Barbosa. Their red-carpet and behind-the-scenes moments formed the core of the campaign’s global reach.

    Storytelling & Data

    We combined a clear narrative with real-time insights to guide content selection and timing. Formats included red-carpet captures, backstage access and short-form social assets designed to build awareness and maintain luxury positioning.

    On-Site Production

    The team led on-site execution, managing talent, approvals and live delivery to ensure all content remained coherent and brand-aligned throughout the festival.

  • Impact

    Brand & Cultural Presence

    A stronger association between Chopard and Cannes, supported by talent-led storytelling with global visibility.

    Digital Performance

    High engagement and strong earned impact driven by optimised influencer content across key channels.

    Audience Response

    Consistently positive sentiment, supported by well-paced, relatable storytelling that reflected both the festival and the brand’s aesthetic.

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