NANNACAY

SCOPE

Market entry, positioning, VIP seeding, talent, visibility and cultural alignment (as part of SE Comms team).

Nannacay came to market with a vibrant aesthetic and a strong creative point of view. The challenge was to move from local recognition in Brazil to international relevance — and convert that visibility into sales and stockist growth across key luxury markets.

Beyonce wearing a Nannacay basket bag in a garden setting
Jay Z kissing Beyonce who's carrying Nannacay woven bag in a pier

Introducing a Brazilian basket brand to the UK market through clear positioning, the right visibility, and culturally relevant talent.

  • hand holding Nannacay pompom bag

    Challenge

    Position a locally known accessories brand for global appeal and drive demand through targeted visibility in a category defined by saturation, trend cycles and fast-moving consumer attention.

  • Influencer carrying Nannacay pom pom bag

    Approach

    Brand Positioning

    We refined the brand narrative for an international audience, ensuring the craft, colour and cultural roots remained present while translating the product into a fashion context that resonated across the world.

    VIP & Editorial Strategy

    The strategy prioritised cultural credibility over noise. We focused on selective placement with individuals whose influence extends beyond fashion cycles.

    Real-World Presence

    Strategic seeding placed Nannacay bags in the hands of highly influential figures with international reach. Their day-to-day visibility created authentic cultural momentum.

  • A page of the Financial Times

    Visibility

    The team secured organic coverage across titles that shape luxury and lifestyle conversations: Vanity Fair, WSJ, The Financial Times, The New York Times, Man Repeller and Suitcase Magazine. Each placement reinforced Nannacay’s aesthetic and positioned the brand within a global design landscape.

    Carried by Poppy Delevingne, Pandora Sykes, Giovanna Battaglia, Lauren Santo Domingo.

  • Nannacay bag styled casually by an influencer

    Impact

    Commercial Growth

    Sold out on Net-a-Porter in one week, driven by concentrated demand and high visibility.
    Secured new stockists globally, supporting long-term distribution growth.

    Cultural Presence

    Elevated brand recognition across fashion-forward cities.
    Strengthened perception of Nannacay as a craft-led, design-focused accessories brand with international relevance.

    Market Positioning

    From local label to globally recognised accessory brand achieved through aligned strategy, selective storytelling and the right cultural touchpoints.

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