NANNACAY
SCOPE | Strategy / Talent / Storytelling / Production
CHALLENGE
Reinforce joy, craftsmanship, and generosity without overpowering the festival’s natural glamour.
To support Chopard’s Happy Hearts and #StarsInChopard campaigns during the Cannes Film Festival, the team created a storytelling framework that combined emotion with cultural presence.
I led campaign concept development, influencer alignment and talent management, ensuring each collaboration reflected the brand’s values of joy, craftsmanship, and generosity.
APPROACH
Clear storytelling framework; aligned talent to bring the story to life; end-to-end collaboration management for consistency and grace.
IMPACT
Elevated global perception of Happy Hearts through emotion-led content. Strengthened cultural connection during a high-visibility window.