NANNACAY

Nannacay has a vibrant aesthetic and a strong creative point of view. It arrived in the European market with a distinctive product and a strong creative identity.

The challenge was to move from local recognition in Brazil to international relevance, showing to international buyers why it mattered.

In the accessories category, provenance and craft can be powerful differentiators.

The difference is almost always in how the story is framed.

SCOPE

Market entry, positioning, VIP seeding, talent, visibility and cultural alignment (as part of SE Comms team).

STRATEGY

Refine the brand narrative for an international audience — ensuring craft, colour and cultural roots remained central, while translating them into a language that resonated in the UK and US markets.

APPROACH

  • Refine the brand narrative for an international audience, ensuring the craft, colour and cultural roots remained present while translating the product into a fashion context that resonated across the world.

  • The strategy prioritised cultural credibility over noise. We focused on selective placement with individuals whose influence extends beyond fashion cycles.

  • Strategic seeding placed Nannacay bags in the hands of highly influential figures with international reach. Their day-to-day visibility created authentic cultural momentum.

IMPACT

  • The team secured organic coverage across titles that shape luxury and lifestyle conversations: Vanity Fair, WSJ, The Financial Times, The New York Times, Man Repeller and Suitcase Magazine. Each placement reinforced Nannacay’s aesthetic and positioned the brand within a global design landscape.

  • Sold out on Net-a-Porter in one week, driven by concentrated demand and high visibility.
    Secured new stockists globally, supporting long-term distribution growth.

  • Strengthened perception of Nannacay as a craft-led, design-focused accessories brand with international relevance.

  • From local label to globally recognised accessory brand achieved through aligned strategy, selective storytelling and the right cultural touchpoints.

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