Mafe Miguel is a brand and marketing strategist with over a decade of experience working across fashion, craft and culture. From early roles at Hermès, Chanel, Gucci and Burberry to leading brand strategy at James Purdey & Sons (Richemont), she developed a rare ability to read a product and translate its inherent value into positioning that holds.
Not just for a season, but over time.
At Studio MFM, she brings together international insight, cultural fluency, and a tailored approach — bridging markets to refine positioning, strengthen awareness, and build long-term value.
She founded Studio MFM in 2025 to offer founders and brand leaders a more focused, more hands-on approach to strategy. Based in London, working across Europe, the US and Latin America.
I founded Studio MFM to offer something more focused, more thoughtful, and more aligned with how I believe great brands are built.”
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BEYOND THE STUDIO
Alongside Studio MFM, Mafe sits on the board of I Like Networking, an award-winning career platform for mentoring and networking for creatives.
Passionate about the arts, she has also collaborated with ABERTO to explore the dialogue between architecture and art.