CHOPARD x
Cannes Film Festival
Strengthening a jewellery house's presence at one of the world's most competitive cultural stages — through the right talent, a clear story, and content built to perform.
SCOPE
Campaign strategy and management, talent alignment, influencer management, on-site production leadership (as part of MG Empower team).
STRATEGY
Cannes offers a rare mix of global visibility and cultural relevance. For Happy Hearts and #StarsInChopard, the task was reinforcing Chopard’s presence at the festival through a precise blend of storytelling, talent and data-driven content.
APPROACH
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Mapping Chopard’s objectives to the festival’s most influential moments, the strategy grounded the campaign in Cannes’ evolving visual and digital landscape, ensuring relevance and consistency.
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We partnered with talent whose presence naturally aligns with Chopard’s world, including Aimee Song, Belen Hostalet and Marina Ruy Barbosa. Their red-carpet and behind-the-scenes moments formed the core of the campaign’s global reach.
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Combining a clear narrative with real-time insights to guide content selection and timing. Formats included red-carpet captures, backstage access and short-form social assets designed to build awareness and maintain Chopard's positioning.
IMPACT
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A stronger association between Chopard and Cannes, supported by talent-led storytelling with global visibility.
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High engagement and strong earned impact driven by optimised influencer content across key channels.
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Consistently positive sentiment, supported by well-paced, relatable storytelling that reflected both the festival and the brand’s aesthetic.