Studio MFM

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STUDIO

SERVICES

WORKS

FOUNDER

CONNECT

STUDIO

SERVICES

WORKS

FOUNDER

CONNECT

Women in a black dress in a red carpet surrounded by photographers

Brand strategy and positioning, London – global.

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Services

Every engagement begins with the same question: what is holding the brand back from where it should be?

Brand & Growth Reality Check

A focused diagnostic reviewing positioning, communication and growth fundamentals. The right starting point when something feels misaligned but you cannot pinpoint exactly what.

Most brands that feel stuck are not failing — they are misaligned. The product is good. The effort is real. But something in the positioning or communication is working against them, and it is difficult to see from the inside.

We examine the brand from the outside in — reviewing positioning, communication and growth fundamentals — and return with a clear, direct assessment of where the friction is and what needs to shift. Delivered as a strategic report and presentation.

Clarity on what is holding the brand back. A prioritized direction for the work ahead. The confidence to act rather than keep adjusting without a clear reason.

Strategic Projects

Repositioning, market entry, growth strategy or communication restructure — some challenges require more than a review.

There are decisions that shape the brand for years. They deserve the right process. A structured project creates the clarity that makes every subsequent decision faster and more coherent.

A structured collaboration — workshops, research, refinement — built around the specific challenge the brand is facing. A complete strategic document, not a framework to interpret, but a clear direction to act on.

A position to move from. Alignment on where the brand is going and why — with the rigour to back it.

Communication & Brand Direction

Strategy only holds if the execution stays aligned with it. PR, content, editorial and partnerships can each be individually strong and still pull the brand in different directions. Direction is what keeps them coherent.

Ongoing strategic direction around a single coherent narrative, aligning every channel and output so that what the brand says, where it appears, and how it is seen are all working together.

A brand that communicates with one voice across every touchpoint. Output that builds on itself over time rather than starting over each season. Ongoing strategic direction for brands with active output that needs a consistent strategic voice directing it.

Founder Advisory

The decisions that define a brand are quiet and consequential. Having a trusted external perspective on them changes the quality of what gets decided.

A trusted external perspective on the decisions that shape the brand. Monthly sessions and on-call input across positioning, launches, partnerships and communication. The relationship deepens over time and becomes more useful as it does.

Decisions made with greater clarity. A strategic partner who holds the full picture of the brand as it evolves. A trusted external perspective on the decisions that shape the brand long-term: positioning, launches, partnerships, communication.

Connect with us

Founder

Mafe Miguel is a brand and marketing strategist with over a decade of experience working across fashion, craft and culture. From early roles at Hermès, Chanel, Gucci and Burberry to leading brand strategy at James Purdey & Sons (Richemont), she developed a rare ability to read a product and translate its inherent value into positioning that holds.

Not just for a season, but over time.

At Studio MFM, she brings together international insight, cultural fluency, and a tailored approach — bridging markets to refine positioning, strengthen awareness, and build long-term value.

She founded Studio MFM in 2025 to offer founders and brand leaders a more focused, more hands-on approach to strategy. Based in London, working across Europe, the US and Latin America.

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I founded Studio MFM to offer something more focused, more thoughtful, and more aligned with how I believe great brands are built.

Beyond the studio

Alongside Studio MFM, Mafe sits on the board of I Like Networking, an award-winning career platform for mentoring and networking for creatives.

Passionate about the arts, she has also collaborated with ABERTO to explore the dialogue between architecture and art.

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